Compare AI visibility tools for your business
The best AI visibility tools depend on your budget, prompt limits and preferred AI engines. This comparison shows what each vendor states about free options, prices, limits and tracked engines for small businesses.
The fact matrix
Read each row by checking the free option, price, stated limits and AI engines before choosing a tool. Under each cell is the vendor page we read and the date. The order of the rows is not a ranking.
| Tool | Free plan | Price | Stated limits | AI engines tracked |
|---|---|---|---|---|
| Semrush AI Visibility ToolkitSemrush | No free trial: the vendor's help page says the AI Visibility Toolkit needs a paid subscription. semrush.com checked 2 Oct 2026 | US$99/month per the vendor help page (pricing page shows $99/mo per domain with a Monthly/Annually toggle). Extra 50 prompts US$60/month. semrush.com checked 2 Oct 2026 | 25 prompts for Prompt Tracking, 1 domain for Brand Performance, 300 daily AI Analysis queries and 1,000 daily Prompt Research queries, AI Site Audit checks for up to 100 pages. semrush.com checked 2 Oct 2026 | Pricing page lists mentions from ChatGPT, Google AI, Gemini and Perplexity; help page names Google AI Mode and ChatGPT for Prompt Tracking. semrush.com checked 2 Oct 2026 |
| Ahrefs Brand RadarAhrefs | No standalone free plan stated; tracked AI prompts are included in paid Ahrefs plans from Lite (5 prompts on Lite). ahrefs.com checked 2 Oct 2026 | Custom Prompts packages start at US$50/month; the AI Visibility Index starts at US$199/month; US$699/month for all models is also shown. ahrefs.com checked 2 Oct 2026 | Included with Ahrefs plans: Lite 5 prompts (150 checks/month), Standard 10, Advanced 20. One prompt on one platform daily uses 1 check per update; Claude uses 8 checks. ahrefs.com checked 2 Oct 2026 | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot; Claude is also available for custom prompts. ahrefs.com checked 2 Oct 2026 |
| OtterlyAIOtterlyAI | Free trial for new users; the trial length is not stated on the pricing page. No permanent free plan listed. otterly.ai checked 2 Oct 2026 | Lite US$29/month; Standard US$189/month; Premium US$489/month. Annual billing is 15% off. otterly.ai checked 2 Oct 2026 | Lite: 15 search prompts, unlimited team members, daily tracking. Standard: 100 prompts; extra 100 prompts US$99. otterly.ai checked 2 Oct 2026 | ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot included; Claude, Google AI Mode and Gemini are paid add-ons. otterly.ai checked 2 Oct 2026 |
| Peec AIPeec AI | Page shows a 'Start free trial' button; trial length and terms are not stated in the text read. No permanent free plan listed. peec.ai checked 2 Oct 2026 | Starter US$95/month; Pro US$245/month; Advanced US$495/month, as shown under the Monthly label (page read from an Australian connection showed US$ figures). peec.ai checked 2 Oct 2026 | Starter: 50 prompts, choose 3 models, unlimited users, daily tracking, 1 project. Pro: 150 prompts, 2 projects. peec.ai checked 2 Oct 2026 | Standard plans let you choose 3 models; listed models include ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity and Gemini; Enterprise tracks up to 13 LLM models. peec.ai checked 2 Oct 2026 |
| ProfoundProfound | Free Trial plan: 50 prompts run daily for 7 days with limited AI Marketer credits. tryprofound.com checked 2 Oct 2026 | Not verified Not verified: the pricing page lists only a free Trial and an Enterprise plan marked 'Custom'; no US$ figure is published. tryprofound.com tried 2 Oct 2026 | Trial: 50 unique prompts, daily for 7 days, 1 language, 1 region, prompts cannot be customised. Both plans include unlimited seats. tryprofound.com checked 2 Oct 2026 | Trial covers ChatGPT, Gemini and Google AI Overviews; Enterprise tracks up to 9 answer engines. tryprofound.com checked 2 Oct 2026 |
| SE Ranking AI SearchSE Ranking | Free 14-day trial of SE Ranking; the AI visibility page also offers a limited number of free checks per day. seranking.com checked 2 Oct 2026 | AI Search add-on US$89/month on monthly billing, or US$71.20/month on annual billing, on top of an SE Ranking plan (Core from US$129/month). seranking.com checked 2 Oct 2026 | AI Search add-on starts at 200 prompts (450 and 1,000 tiers shown). The Core plan itself includes 100 prompts tracked daily. seranking.com checked 2 Oct 2026 | Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity (the add-on line on the pricing page names AI Overviews, AI Mode, Perplexity and ChatGPT). seranking.com checked 2 Oct 2026 |
Scroll the table sideways to see every column.
About the prices. Vendor pages were read on 1 and 2 October 2026 from a connection in Australia. Where a vendor shows local prices, we took the US-dollar figure from its United States page or its help centre and link to that page. Where we could not read a US-dollar price, the cell says so and names the currency we saw. Prices in other countries can differ.
Who each one suits, and who it does not
These lines are drawn only from the facts we could read on vendor pages. We have not run our own tests, so nothing here ranks the tools on the quality of their output.
Semrush AI Visibility ToolkitSource: semrush.com
- Best for
- Businesses already using Semrush that want to track 25 prompts and one domain's AI mentions.Based on: stated limits, price
- Not ideal for
- Anyone wanting to try before paying, as no free trial is offered for this toolkit.Based on: free plan
Ahrefs Brand RadarSource: ahrefs.com
- Best for
- Businesses that already pay for Ahrefs and want a few tracked AI prompts at no extra cost, or brand research across a large prompt index.Based on: free plan, listed features
- Not ideal for
- Small budgets that want the full index, as the AI Visibility Index starts at US$199/month.Based on: price
OtterlyAISource: otterly.ai
- Best for
- Solo marketers and small teams that want to track a small set of prompts across four AI engines at US$29/month.Based on: price, stated limits, ai engines tracked
- Not ideal for
- Businesses that need Gemini, Claude or Google AI Mode in the base price, as these are add-ons.Based on: ai engines tracked
Peec AISource: peec.ai
- Best for
- SEO and content managers who want daily tracking of 50 prompts on three chosen AI models with unlimited users.Based on: stated limits
- Not ideal for
- Businesses that want every AI engine covered on the first plan, as standard plans include 3 models and more are add-ons.Based on: ai engines tracked
ProfoundSource: tryprofound.com
- Best for
- Larger companies ready to take a demo and a custom Enterprise package after a 7-day trial.Based on: free plan, price
- Not ideal for
- Small businesses that need a published self-serve monthly price, as only a trial and custom Enterprise pricing are listed.Based on: price
SE Ranking AI SearchSource: seranking.com
- Best for
- SE Ranking customers who want AI prompt tracking alongside keyword rank tracking in the same account.Based on: stated limits, listed features
- Not ideal for
- Businesses that want only AI visibility tracking, as it is sold as an add-on to an SE Ranking plan.Based on: price
How to choose from this table
Start with the plan that matches your budget. OtterlyAI lists Lite at US$29/month, while Peec AI starts at Starter US$95/month. Semrush AI Visibility Toolkit is US$99/month, and SE Ranking AI Search is an add-on from US$89/month on monthly billing. Profound lists a Free Trial plan and a custom Enterprise plan without a US$ figure.
Check the prompt limits before you choose. Semrush includes 25 prompts for Prompt Tracking. OtterlyAI Lite includes 15 search prompts, Peec AI Starter includes 50 prompts, and Profound’s Trial covers 50 unique prompts daily for 7 days. SE Ranking’s AI Search add-on starts at 200 prompts.
Compare which AI engines your plan covers. OtterlyAI includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Peec AI lets standard plans choose 3 models from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity and Gemini. Profound’s Trial covers ChatGPT, Gemini and Google AI Overviews.
Match the tool to your existing team setup. Ahrefs Brand Radar is included with Ahrefs plans, with Lite offering 5 prompts. OtterlyAI Lite includes unlimited team members, and Peec AI Starter includes unlimited users. SE Ranking AI Search is sold as an add-on to an SE Ranking plan rather than as a standalone tool.
Treat not verified as a reason to check, not a mark against the product. It means the vendor page did not show us the detail on the day. Every figure, with its source and date, is also in the fact ledger.
Questions people ask
Which AI visibility tools have a free trial?
OtterlyAI offers a free trial for new users, although the pricing page does not state its length. Peec AI shows a “Start free trial” button, but the trial length and terms were not stated in the text read. Profound lists a Free Trial plan with 50 prompts run daily for 7 days.
What is the lowest listed monthly price?
OtterlyAI lists Lite at US$29/month. Ahrefs Custom Prompts packages start at US$50/month, and SE Ranking’s AI Search add-on is US$89/month on monthly billing. These prices cover different plans and products, so check the stated limits before choosing.
Which AI engines are covered by Profound’s trial?
Profound’s Trial covers ChatGPT, Gemini and Google AI Overviews. Its Enterprise plan tracks up to 9 answer engines.
Can I track more than 100 prompts?
Several plans show higher prompt limits. Peec AI Pro includes 150 prompts, OtterlyAI Standard includes 100 prompts, and SE Ranking’s AI Search add-on starts at 200 prompts. Profound’s Trial includes 50 unique prompts, and Semrush lists 25 prompts for Prompt Tracking.