How to compare AI tools for your business
Compare the best AI tools for business by free plan, price, stated limits and named features. Each row helps non-technical buyers and small-business owners in the US, UK and Canada assess fit for a specific task.
The fact matrix
Match each tool’s task, price, stated limits and named features to the business need you want to address. Under each cell is the vendor page we read and the date. The order of the rows is not a ranking.
| Tool | Free plan | Price | Stated limits | Features named on the page |
|---|---|---|---|---|
| ChatGPT BusinessGeneral assistant for the team | No free team plan; the individual Free plan costs nothing chatgpt.com checked 2 Oct 2026 | Standard seat US$20/user/month billed annually, US$25 monthly; Premium seat US$100 / US$125. The help centre says pricing may vary by country help.openai.com checked 2 Oct 2026 | For teams of 2 to 200 people chatgpt.com checked 1 Oct 2026 | Connects to Google Workspace, Slack, GitHub and Microsoft 365; SAML SSO and MFA; central billing; no training on business data by default chatgpt.com checked 1 Oct 2026 |
| Claude TeamGeneral assistant for the team | No free team plan; the individual Free plan is US$0 claude.com checked 1 Oct 2026 | Standard seat US$20/seat/month billed annually, US$25 monthly; premium seat US$100 / US$125 claude.com checked 1 Oct 2026 | For teams of 2 to 150 people; usage limits apply claude.com checked 1 Oct 2026 | Claude Code, Microsoft 365 integration, enterprise search across your organisation, single sign-on, domain verification claude.com checked 1 Oct 2026 |
| Microsoft 365 Copilot BusinessAI inside the office suite | Free trial offered; no free plan listed microsoft.com checked 1 Oct 2026 | Add-on from US$18.00/user/month paid yearly (shown reduced from US$21.00). Business Standard with Copilot US$23.50; Business Premium with Copilot US$32.00, both per user/month paid yearly microsoft.com checked 1 Oct 2026 | The add-on needs an existing Microsoft 365 plan; the listed prices are for annual subscriptions microsoft.com checked 1 Oct 2026 | Copilot across the Microsoft 365 apps; the Premium bundle adds Intune, Defender and Purview microsoft.com checked 1 Oct 2026 |
| HubSpot CRMCustomer records and sales follow-up | Yes, free tools with no credit card required hubspot.com checked 1 Oct 2026 | Starter from US$15/month per seat; Professional from US$50/month per seat; Enterprise from US$75/month per seat hubspot.com checked 1 Oct 2026 | Free tools are for up to 2 users; 2,000 marketing email sends per calendar month with HubSpot branding; up to 3 email templates per account. Branding is removed from Starter up hubspot.com checked 2 Oct 2026 | Free: contact management, deal pipelines, CRM import, Breeze Assistant. The AI customer agent is listed from Professional hubspot.com checked 1 Oct 2026 |
| ZapierConnecting apps and automating routine steps | Yes, US$0/month, described as free forever zapier.com checked 1 Oct 2026 | Professional from US$19.99/month; Team from US$69/month; Enterprise by quote. Price rises with the task tier you choose zapier.com checked 1 Oct 2026 | Free: 100 tasks a month and two-step Zaps only. Multi-step Zaps and webhooks start on Professional. Team includes 25 users zapier.com checked 1 Oct 2026 | Zaps, Tables and Forms on every plan; Zapier Copilot on Free; AI fields on Professional zapier.com checked 1 Oct 2026 |
| TidioWebsite chat and customer support | Yes, $0/month tidio.com checked 1 Oct 2026 | Starter $24.17/month; Growth from $49.17/month; Plus from $300/month plus usage. The page has monthly and annual views and we did not capture which one these figures belong to tidio.com checked 2 Oct 2026 | Starter: 100 billable conversations and 50 Lyro AI agent conversations (one-off). Growth: from 250 billable conversations tidio.com checked 1 Oct 2026 | Live chat and ticketing, visitor list and operating hours on Starter; the Lyro AI agent can also be added to other help desks tidio.com checked 1 Oct 2026 |
| NotionDocs, notes and a shared knowledge base | Yes, US$0 per member/month notion.com checked 1 Oct 2026 | Plus US$10 per member/month; Business US$20 per member/month (the page offers a yearly discount; we did not capture which billing term the listed figures use) notion.com checked 2 Oct 2026 | Free and Plus list only a trial of Notion AI. Custom agents: free to try, then US$10 per 1,000 Notion credits notion.com checked 1 Oct 2026 | Business adds Notion Agent and AI Meeting Notes; Plus adds unlimited collaborative blocks and file uploads notion.com checked 1 Oct 2026 |
| SemrushAll-in-one SEO suite | Free plan at US$0/month with 1 demo project and 10 reports per day; paid plans show a free 7-day trial. semrush.com checked 2 Oct 2026 | SEO plan US$139/month billed monthly, or US$117.33/month billed annually. Starter (SEO + AI Search) US$199/month monthly. semrush.com checked 2 Oct 2026 | SEO plan: 5 websites to monitor and 500 keywords to track daily. Extra users start at US$45/month. semrush.com checked 2 Oct 2026 | SEO plan lists tracking performance in AI search, monitoring AI sentiment, AI visibility reports for any domain and custom prompt monitoring, alongside Position Tracking and Site Audit. semrush.com checked 2 Oct 2026 |
Scroll the table sideways to see every column.
About the prices. Vendor pages were read on 1 and 2 October 2026 from a connection in Australia. Where a vendor shows local prices, we took the US-dollar figure from its United States page or its help centre and link to that page. Where we could not read a US-dollar price, the cell says so and names the currency we saw. Prices in other countries can differ.
Who each one suits, and who it does not
These lines are drawn only from the facts we could read on vendor pages. We have not run our own tests, so nothing here ranks the tools on the quality of their output.
ChatGPT BusinessSource: chatgpt.com
- Best for
- A team of two or more that wants one shared workspace with admin controls and a no-training default.Based on: stated limits, features named on the page
- Not ideal for
- A sole trader: the plan starts at two people.Based on: stated limits
Claude TeamSource: claude.com
- Best for
- Small teams that want search across their own company tools included in the seat.Based on: features named on the page
- Not ideal for
- A sole trader: the plan starts at two people.Based on: stated limits
Microsoft 365 Copilot BusinessSource: microsoft.com
- Best for
- Businesses already on Microsoft 365 that want AI in the documents and mail they use now.Based on: stated limits, features named on the page
- Not ideal for
- Businesses that want to pay month to month: the listed prices are annual subscriptions.Based on: stated limits
HubSpot CRMSource: hubspot.com
- Best for
- A first shared customer list and deal pipeline at no cost, with an AI assistant included.Based on: free plan, features named on the page
- Not ideal for
- Getting the AI customer agent cheaply: it is listed from the Professional tier.Based on: features named on the page, price
ZapierSource: zapier.com
- Best for
- Passing data between the apps you already use, starting with simple two-step automations at no cost.Based on: free plan, stated limits
- Not ideal for
- Anything beyond a two-step flow on the free plan: multi-step Zaps need Professional.Based on: stated limits
TidioSource: tidio.com
- Best for
- A small shop that wants live chat and an AI agent on its website with a stated conversation allowance.Based on: stated limits, features named on the page
- Not ideal for
- High chat volumes on Starter: it covers 100 billable conversations.Based on: stated limits
NotionSource: notion.com
- Best for
- Keeping procedures, notes and project lists in one place; the AI features sit on the Business tier.Based on: features named on the page
- Not ideal for
- Getting ongoing AI on the cheaper tiers: Free and Plus list a trial only.Based on: stated limits
SemrushSource: semrush.com
- Best for
- Small businesses and freelancers that want keyword research, site audit and rank tracking for up to 5 websites in one subscription.Based on: stated limits, features named on the page
- Not ideal for
- Businesses that want a low monthly cost, since the first paid plan is US$139/month on monthly billing.Based on: price
How to choose from this table
Start with the task you need to improve. ChatGPT Business and Claude Team are general assistants for the team. Microsoft 365 Copilot Business adds AI across Microsoft 365 apps, while HubSpot CRM focuses on customer records and sales follow-up.
Check the free option before choosing a paid tier. HubSpot CRM, Zapier, Tidio, Notion and Semrush list free options. ChatGPT Business and Claude Team have no free team plans, while Microsoft 365 Copilot Business offers a free trial but no free plan is listed.
Watch the stated limits before you commit. The Zapier free plan includes 100 tasks a month and two-step Zaps. Tidio Starter includes 100 billable conversations and 50 Lyro AI agent conversations, while Notion Free and Plus list only a trial of Notion AI.
Match the plan to your team and billing preference. ChatGPT Business is for teams of 2 to 200 people, and Claude Team is for teams of 2 to 150 people. Microsoft 365 Copilot Business prices are for annual subscriptions, while the Tidio page has monthly and annual views without identifying which figures were captured.
Treat not verified as a reason to check, not a mark against the product. It means the vendor page did not show us the detail on the day. Every figure, with its source and date, is also in the fact ledger.
Related: AI tools compared by task, price and usage limits, Business AI plans compared by cost and limits, Free AI tools and their plan limits, How to choose the right AI tool.
Questions people ask
Which listed AI tools offer a free plan?
HubSpot CRM, Zapier, Tidio, Notion and Semrush list free options. HubSpot’s free tools support up to 2 users, the Zapier free plan includes 100 tasks a month, and Tidio lists a plan at $0/month.
What do the listed team assistants cost?
ChatGPT Business lists a Standard seat at US$20/user/month billed annually. Claude Team lists a Standard seat at US$20/seat/month billed annually. Both tools list their Standard seat at US$25 with monthly billing.
Can I use Microsoft 365 Copilot Business without Microsoft 365?
The add-on needs an existing Microsoft 365 plan. Listed prices are for annual subscriptions, including an add-on from US$18.00/user/month paid yearly and bundles at US$23.50 and US$32.00 per user/month paid yearly.
Which option supports simple app automations at no cost?
Zapier lists a US$0/month plan with 100 tasks a month and two-step Zaps. Multi-step Zaps and webhooks start on Professional, which is listed from US$19.99/month.